Weston Fordham
A creative marketer and creator exploring the intersection of storytelling, technology, and growth.
I’m a marketer, filmmaker, and creative strategist with 10+ years of experience building brands and figuring out how to get people to actually pay attention to them.
I’ve worked across just about every part of the content ecosystem, from brand strategy and campaigns to video production, organic social, influencer recruitment, UGC, ambassador programs, paid creative and AI-powered workflows. I’ve built audiences from the ground up, helped scale a YouTube channel from 200K to 1.2M+ subscribers, recruited hundreds of creators, and created content that’s reached millions of people.
But I think the biggest reason I’ve been successful is pretty simple: great content needs a great system behind it.
My approach is to build a scalable content engine, create consistently, test a lot, learn what people respond to, then double down on the winners.
I’m someone who loves the big idea and the strategy behind it, but I’m just as comfortable getting my hands dirty and actually making it happen. And lately, I’ve become pretty obsessed with how AI can help us do all of that faster, bigger and more creatively.
The Genius Brand
The Genius Brand
Creators Collective
Creators Collective
Privileged Planning
Privileged Planning
HP Inc
HP Inc
J Young MDK x Jamie Foxx
J Young MDK x Jamie Foxx
Beyond the Work
Creating Doesn’t Stop at Work
The nice thing about building a career around things I genuinely enjoy is that I usually end up doing them in my free time too. My fiancée and I create lifestyle videos, vlogs, and podcasts for our YouTube channel, Weston & Elexius, documenting everything from everyday life to some of our more questionable ideas, like training for 100-mile ultramarathons.
Beyond the Work
Creating & Experimenting
Outside of client work, I’m usually experimenting with whatever is next in creative technology. I direct and create my own films while exploring tools like Higgsfield, InVideo AI, Claude, and MCP workflows, testing how AI can change filmmaking, content production, and automation. A lot of those experiments eventually find their way into my professional work. When I’m not creating I’m big into health and performance, actively use Function Health, and train for ultramarathons with my fiancée. We also have an American Mastiff, who takes up a significant amount of our house and probably deserves his own section of the website.